Goode International, a marketing agency and long standing client of Stepping Stones for Business (SSFB), has announced its merger with T&T Advertising, part of Clifton Cowley Group, with the new agency branded Goode Communications.

Goode International’s founder and former managing director, Philip Joisce, will take the role of non-executive director at the new agency, with Tom Wood, Ventures Director at Clifton Cowley Group, taking the role of Managing Director.

“With this merger, we are bringing together a highly experienced marketing team with a great heritage in delivering creative and innovative integrated marketing campaigns and specialist communication services,” said Tom Wood, Managing Director of Goode.

“Our integrated thinking across brand development, reputation management and audience engagement, together with our marketing technology strengths, is a potent offering for organisations looking to expand their marketing activity in new directions.” 

Wood also commented on the quality of Goode’s procedures, implemented by Rebecca Russell at SSFB, and how much they helped to speed up due diligence for the merger.

Goode Communications will be a wholly-owned subsidiary of the Clifton Cowley Group, one of the fastest growing innovation hubs in the UK, which provides technology solutions, intellectual property, finance and marketing services to entrepreneurs, SMEs and global leaders.

The agency will provide creative marketing solutions across emerging technologies and multiple delivery platforms to B2B and B2C organisations, with the combined agency currently supporting organisations across technology, FMCG, education and professional services sectors. Services include strategic marketing, PR, brand development, lead generation, media buying, creative, digital and augmented reality solutions.